Key dates!

1946: Dr. Hotz creates miraculous beauty formulas and actually enjoys a privileged clientele in his Paris institute du Faubourg St Honoré
1966: Mr Mas bought the Sothys Institute and gives new impetus to the company.
1971: Sothys products are made Meyssac Corrèze.
1974: Sothys launches moisturizing formula with Collagen! This revolutionary formula attracted many clients and beauticians.
1981: Creation of a subsidiary in the United States.
1985: Sothys Paris Institute moved from 163 to 128 Faubourg Saint-Honoré, Paris.
1986: Creation of a subsidiary in Singapore.
1989: Creation of the new centre and Sothys Search Development.
2001: Sothys launches its prestige range: Secret de Sothys®. Excellence Program sensory body anti-aging face ...
2005: Les Jardins Sothys open their doors.
2008: Frederick and Christian Mas, son of Bernard Mas, take over the destiny of Sothys.
2011: The brand Sothys Paris celebrates 65 years of beauty!

News

01 . MARCH . 2021

A wave of hydration!

Your hydrating serum + cream duo with a 30% discount.*

Well-hydrated skin looks visibly younger and goes through the years better.

The Intensive Hydrating Serum: a high-efficiency formula to regenerate the skin and restore its hydration durably. For all dehydrated to very dehydrated skin.

The skin regains all its elasticity, it looks and feels regenerated. Its youth is preserved.

+47%hydration**!

**Scorage on 7 people. Average for the total panel of 20 people.

Hydrating youth creams bring you comfort and protection on a daily basis.

- For normal to dry dehydrated skin: Hydrating comfort youth cream (balm and creamy texture).

- For dehydrated skin, normal to combination skin: Hydrating youth cream (light melting emulsion).
The skin is moisturized and comfortable. The skin’s radiance and youthfulness are preserved day after day.

+53%hydration after 3hr.***

*** Corneometry measurement, average on 24 people (Hydrating youth cream for 12 people + Hydrating comfort youth cream for 12 people).

Ask your beautician for a diagnosis and offer a wave of hydration to your skin!

*Offer valid when you purchase a hydrating youth cream (50ml) together with an intensive hydrating serum (50ml) at the prices displayed in your institute/spa as a box set, enjoy an exceptional discount of 30%. Discount deducted at checkout. See conditions with your beauty therapist.

15 . FEBRUARY . 2021

YOUR COMPLEXION PRESCRIPTION!

Discover our two new ranges of Foundation: Teint Jeunesse and Teint Détox Energie™ :

Teint jeunesse, youthful radiance
- Glowy satin finish
- Medium coverage medium to high
- Velvety complexion, smoothing effect
- 80% minimum of ingredients of natural origin
- Saffron extract Advanced Research Sothys
- CONTINUOUS HYDRATION 8H *
- A foundation praised by 100% of our testers!**

* Average result obtained using a corneometer on 12 people 8 hours after applying Teint jeunesse.
** Self-assessment by 22 people after using Teint jeunesse daily for 15 days.


Teint Detox Energie™, perfect finish
- Semi-matte finish
- High coverage
- Even complexion
- Long lasting 8h***
- 80% minimum of ingredients of natural origin
- Sothys advanced research patented elderberry extract FR 18 53898
- 8H CONTINUOUS HYDRATION ****

*** Self-assessment by 22 people after using Teint Detox Energie™ daily for 15 days.
**** Average result obtained using a corneometer on 12 people 8 hours after applying Teint Detox Energie™.


The beautician’s key role in the shade matching process.

SOTHYS, A PROFESSIONAL BRAND FOR OVER 70 YEARS
• Proximity
• Awareness
• Understanding of the skin & make-up needs

ADVICE FROM A PRODUCT EXPERT
• Colour customization with the Sothys complexion diagnostic tool to find your ideal shade
• Texture customization
• Application tips


A shade for everyone ...

THE COLOUR CHOICES ARE THE SAME FOR BOTH FOUNDATIONS
Choose the foundation based on the desired benefit and make-up result.

SHADES WHICH ENHANCE ALL SKIN TONES
From fair to dark skin, Sothys reveals every woman’s beauty.

Classification according to skin tone.
Cool, cold complexion
Your skin rarely tans /Burns easily
A cool complexion looks more pinky, reddish or even bluish.

Neutral, neutral complexion
Your skin tans/ burns quite easily
A neutral complexion is a combination of warm and cold and has no dominant undertones.

Warm, warm complexion
Your skin tans easily / rarely burns.
A warm complexion looks more golden, honey-coloured, coppery or yellow.

Rendezvous in your Sothys institute / spa to discover our new foundations!

15 . FEBRUARY . 2021

Responsible make-up.

Responsible make-up, respectful of the skin and the environment.

Safety of Sothys expertise
- New-generation foundations
- New formula for improved wear
- 100% controlled production "Made in Corrèze"

Always more sustainable development
- New packaging for Teint jeunesse made from 100% recyclable and 50% recycled plastic (tube sleeve)
- Boxes made 100% recyclable cardboard from sustainably managed forests.
- 100% of packaging Made in France

Natural actives: 80% minimum ingredients of natural origin